POS Lead Generation
Result
400+
Leads (in 3 Months)
+1,600%
Lead Growth
$30/day Budget
Campaign Efficiency
$15/lead
Average CPL
š Background
Client Industry: POS Systems for Restaurants & Bars
Business Type: SaaS / POS Seller
Market: United States (California)
The client entered the market with zero digital footprint. No website, no social media presence, and no prior advertising data. Despite this, they aimed to compete in a highly saturated US POS market where average acquisition costs are typically high.
š Services Provided
- ā¢ Social media management
- ā¢ Social media marketing
- ā¢ Web development
ā Challenges
- ā No brand presence or credibility signals
- ā No historical ad data to optimize from
- ā Highly competitive POS niche with inflated CPL
- ā Requirement for nationwide reach without quality loss
ā Our Solutions
We designed a conversion-first funnel that filtered non-relevant users before they entered the pipeline, immediately reducing wasted spend.
Dual Audience Strategy
- ā¢ Broad audience testing for algorithm learning
- ā¢ Interest-based clusters:
- ā¢ Restaurant owners & managers
- ā¢ POS & business software interests
- ā¢ Business admins & decision-makers Underperforming audiences were eliminated within 72-hour optimization windows.
Offer-Led Creative System
ā¢ Problem ā Solution ā Advantage framework
ā¢ Strong incentive-based messaging
ā¢ Copy-level qualification to eliminate non-restaurant user
ā¢ This shift increased CTR by 180% and stabilized CPLs.
š Final Results
ā¢ Monthly Ad Spend: $2,000+
ā¢ Average Cost Per Lead: $10ā$15
ā¢ Leads Generated: 150+ per month
ā¢ Reach Growth: +750%
ā¢ Lead Volume Growth: +1,200% (from zero baseline)
ā¢ Cost Efficiency: 30ā50% below POS industry CPL average
