Injury Lead Generation for Personal Injury Law Firm
Result
200+
Leads in 2 Months
+1,900%
Lead Growth
$30
day Budget Efficiency
$15ā$20
Average CPL
š Background
Name : Macallum Injury Law Firm
Industry : Personal Injury Law
Business Type : Law Firm / Attorney
Market Served : Florida, Massachusetts, Washington DC, Georgia, New Mexico (USA)
The firm entered the market with no structured digital acquisition system and relied on inconsistent inbound inquiries.
š Services Provided
ā¢ Social Media Management
ā¢ Web Development
ā Challenges
- ā No strong digital presence
- ā Low-performing text-based creatives
- ā High cost per lead (~$60)
- ā Irrelevant and non-victim leads
- ā Mixed case inquiries (non-injury cases)
ā Our Solutions
- ā¢ Rebuilt the acquisition system from scratch
- ā¢ Launched attorney-led video creatives
- ā¢ Focused messaging on injury-only eligibility
- ā¢ Introduced conditional lead forms with qualifying questions
- ā¢ Added call ads and message ads for high-intent users
- ā¢ Scaled campaigns across five US states
š Final Results
- ā¢ Total Ad Spend: ~$2,000
- ā¢ Average CPL: ~$20
- ā¢ Total Leads Generated: 180ā250 injury leads
- ā¢ Lead-to-Client Ratio: 1 signed case per 5 leads
- ā¢ CTR Improvement: +160%
- ā¢ CPM Reduction: ~35%
- ā¢ Irrelevant Lead Reduction: 40ā50%
- ā¢ Six-figure revenue potential generated
