Home Management Lead Generation for Property Owners
Result
150+
Leads in 3 Months
+1,300%
Lead Growth
$30
day Budget Efficiency
$15ā$20
Average CPL
š Background
Brand Name: Unique Homes Group
Industry: Home & Property Management
Business Model: Third-Party Property Management Company
Location: Ontario, Canada
The client manages rental properties and ensures consistent income and property maintenance for owners.
š Services Provided
ā¢ Social Media Marketing (Paid Advertising Only)
ā Challenges
- ā High CPL (~$40 per lead)
- ā Low lead volume after heavy ad spend
- ā No scalable paid acquisition system
- ā Weak text-based creatives
- ā Mixed short-term and long-term intent leads
ā Our Solutions
- ā¢ Audited and restructured campaign messaging
- ā¢ Separated short-term and long-term service intent
- ā¢ Used real client-owned video creatives
- ā¢ Added on-screen text and SEO-focused captions
- ā¢ Introduced testimonial and property walkthrough videos
- ā¢ Rotated only high-performing creatives
š Final Results
ā¢ Total Leads Generated: 150+ property owner leads
ā¢ Average CPL: ~$20
ā¢ CPL Reduction: ~60%
ā¢ Lead Conversion Ratio: 1 confirmed deal per 6 leads
ā¢ Video creatives exceeded 3% CTR
ā¢ High five-figure to six-figure revenue potential generated
